{"id":1985,"date":"2026-08-06T05:43:13","date_gmt":"2026-08-06T05:43:13","guid":{"rendered":"https:\/\/www.biz2x.com\/india\/?p=1985"},"modified":"2026-08-06T05:43:32","modified_gmt":"2026-08-06T05:43:32","slug":"biz2x-collections-management-system-scaling-personalization-in-mass-market-lending","status":"publish","type":"post","link":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/","title":{"rendered":"Biz2X Collections Management System: Scaling Personalization in Mass-Market Lending"},"content":{"rendered":"\n<p>The Biz2X collections management system helps financial services organisations look at how they recover debt equally as their lending processes become more digitally delivered. Traditionally, collections were undertaken via rigid and often fragmented manual processes, which often destroyed any potential future borrower-lender relationship before it even existed, especially through negative Brand Loyalty.<\/p>\n\n\n\n<p>In a highly competitive marketplace, financial institutions need their collections processes and associated infrastructure to deliver on aggressive recovery goals while satisfying both the compliance and customer experience requirements. With the use of cutting-edge Artificial Intelligence functionality, the Biz2X collections management system gives fintech providers an opportunity to move away from &#8220;cookie-cutter&#8221; stressful call scripts to highly personalised outreach strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empathy as a Core Strategy in Mass Lending Operations<\/h2>\n\n\n\n<p>The Biz2X collections management system enables businesses to incorporate empathetic behaviours into their collection processes by providing teams with access to historical records about each borrower, allowing them to see empathy not only as an ethical choice but also as a statistically supported, superior approach to recovering past-due accounts. As a result of the information collected in the Biz2X collections management system, financial institutions are able to analyse and understand the reasons behind a borrower&#8217;s inability to pay their bills.<\/p>\n\n\n\n<p>For instance, a small business owner experiencing common seasonal cash flow issues would require a much different communication approach than a repeat bill non-payer. Using the AI-powered platform for developing a collection strategy, each financial institution can customise message frequency and message tone based on an individual borrower&#8217;s past behaviour patterns to maintain the integrity of the lender\/borrower relationship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Operational Modules Driving Modern Collections\u00a0<\/h2>\n\n\n\n<p>By implementing a comprehensive Biz2X collections management system, financial institutions can start from scratch using structured, data-driven automation to rebuild their debt recovery processes.<\/p>\n\n\n\n<ul class=\"wp-block-list listCount\">\n<li><h3>Cohesive Risk Management and Analytics Dashboards<\/h3><p>The platform provides easy-to-interpret centralised dashboards to assist risk managers in making risk-based decisions. It also provides ongoing real-time data to enable RM\u2019s to classify borrowers at the actual days past due (DPD) level and their risk level on an ongoing basis.<\/p>\n<p>In addition, the lending platform enables RM\u2019s with a 360-degree viewing of the borrower through historical borrower payment history and original customer onboarding documentation (in the case of financing). With this data, RM\u2019s will be better able to formulate risk decision-making based on appropriately-sized dashboards for future risks and create collection strategies for each borrower with minimum time wasted by unnecessarily having to access data from legacy systems, which they used in the past.<\/p>\n<\/li>\n\n\n\n<li><h3>Omnichannel Communication &amp; Campaign Automation<\/h3><p>As part of the Biz2X collections management system, the omnichannel communication engine provides automated many different ways to communicate with customers about their accounts so that they do not continue to receive calls but can receive gentle reminders via WhatsApp, SMS, email, and IVR systems.<\/p>\n<p>This allows managers to change how messages escalate by adjusting the escalation path to keep the messaging good while a borrower is in their first stage of delinquency. In addition, if a customer prefers to communicate via WhatsApp instead of traditional email, then the app will prioritise WhatsApp as a method of communication, thereby increasing the possibility of customer engagement.<\/p>\n<\/li>\n\n\n\n<li><h3>Dynamic Workflow Management &amp; Field Force Syncing<\/h3><p>In the case of specialised loan portfolio segments such as rural finance and business loans to SMEs, physical field visits play an important role in the collections process. The Biz2X collections management system connects your back office collection strategy to a mobile app that is built for Field Agents only. <\/p>\n<p>Using the Biz2X collections management system, your internal team leaders can configure unique workflows that take into consideration the geographic area, language preference, and size of the loan in order to assign field-based tasks automatically. In addition, field agents receive updates on their mobile devices in real-time, and they can log outcomes from their visit right away as well as accept digital payments on their devices through secure APIs.<\/p>\n<\/li>\n\n\n\n<li><h3>Smart Payment Integration and Immediate Reconciliation<\/h3><p>The optimised Biz2X collections management system should create an optimal repayment experience for the end user. The platform integrates with the major payment gateways in India so customers can instantly settle their debts using UPI, IMPS or Nets.<\/p>\n<p>Once the delinquent customer clicks the customised payment link (via SMS), the funds undergo instant disbursement and are reconciled on a ledger. Offering open and easy-to-use payment options helps reduce frustration for the borrower and, at the same time, improve day-zero recovery metrics.<\/p>\n<\/li>\n\n\n\n<li><h3>Compliance and Ethical Governance<\/h3><p>To successfully operate a modern collections framework, it should be in compliance with evolving central bank consumer protection guidelines. The Biz2X collections management system enforces time constraints on automated communications and collection attempts through the use of an internal regulatory compliance shield. <\/p><p>\nAll communications (whether digital or otherwise), consent records, and user interactions are kept in an unalterable audit trail, providing total transparency. By embedding regulatory compliance into the rule-based automation engine, no rogue behaviour by collection agents or abusive collection practices will occur.\n<\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quantifiable Benefits for Banks and NBFCs\u00a0<\/h2>\n\n\n\n<p>When leading retail NBFCS implement the Biz2X collections management system, they enjoy rapid, quantifiable improvements throughout their credit processes. The use of paper records and disjointed spreadsheets, combined with unorganised vendor teams, results in significantly more expensive internal operational costs and exposes the organisation to risk from data breaches. With a structured LMS ecosystem in place, financial institutions systematically reduce their non-performing assets (Np As) through proactive, automated early intervention.<\/p>\n\n\n\n<ul class=\"wp-block-list ul-box-bor\">\n<li><strong>Substantial Reduction in Cycle Times: The use of automated customer segmentation and immediate payment processing reduces the average collection cycle time dramatically.<\/strong><\/li>\n\n\n\n<li><strong>Reduced Human Error: Replacing traditional tracking methods with specialized saas technology helps eliminate double calling and accurately document promise to pay (PTP) agreements.<\/strong><\/li>\n\n\n\n<li><strong>Efficient Resource Allocation: Routine, low-risk accounts are managed by digital bots, allowing seasoned human agents to focus on negotiating more complicated settlements.<\/strong><\/li>\n\n\n\n<li><strong>Enhanced Customer Data Security: Using a centralised cloud-based storage solution rather than unsecured physical documents protects confidential customer information through bank-level encryption standards.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Technological Architecture of the Biz2X Platform\u00a0<\/h2>\n\n\n\n<p>The Biz2X collections management system is based on a technical foundation that utilises an API-first microservice architecture for its modular approach. This cloud-based infrastructure enables the collection cloud software to easily connect with any existing loan origination system or more traditional core banking systems by enabling the transition of debt collections from an isolated operational function to an integrated financial protection mechanism. This integrated method creates real-time transparency across your entire active loan portfolio and allows for precise cash flow forecasting and risk mitigation.<\/p>\n\n\n\n<p>This also permits lenders to dynamically increase their operational capabilities during seasonal peaks in credit demand when they have a need for additional working capital. The built-in data analytics engine continuously reviews the historical success rates of the various collection strategies, enabling the Biz2x platform to continually improve its predictive modelling. Therefore, the software seamlessly integrates with an active loan servicing framework and provides a much higher level of risk mitigation than a standalone loan management system in banking on its own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>The Biz2X collections management system offers a modern, intelligent, and highly scalable system for improving recovery operations. Moving from legacy, manual systems reduces credit losses while decreasing general operating costs and significantly increasing overall operational efficiency. Today\u2019s consumer experience is the benchmark for defining market leadership. Therefore, any lender adopting an intelligent debt recovery framework must do so.&nbsp;<\/p>\n\n\n\n<p>Lenders must invest in modern, user-friendly technology infrastructures to sustain their asset growth, achieve 100% regulatory compliance, and promote long-term customer loyalty. To discover how new levels of automation are changing the financial recovery framework and other digital transformations that are currently taking place in the modern lending industry, see what advanced automation has to offer you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">FAQs About Biz2X Collections Management System<\/h2>\n\n\n\n<ul class=\"wp-block-list faqSection\">\n<li class=\"active\"> <a href=\"javascript:void(0)\">How can the Biz2X collections management system help to increase debt recovery rates?<\/a><p>The lending management system employs powerful data analytics and predictive segmentation to find high-risk accounts within the earliest stages of delinquency. By using effective methods of outreach via the borrower&#8217;s preferred digital channels, Biz2X is able to obtain faster promise-to-pay commitments from borrowers, helping to ensure that the borrower remains engaged and does not lose them as a customer.<\/p><\/li>\n\n\n\n<li> <a href=\"javascript:void(0)\">Can current loan management systems be integrated into Biz2X?<\/a><p>Yes, Biz2X is built on an API-first, modular technology platform that uses a plug-and-play architecture, allowing easy integration with pre-existing lender management and legacy core banking systems. Using this design, end-to-end data transfer takes place from underwriting and onboarding, all the way through active debt recovery.\n<\/p><\/li>\n\n\n\n<li> <a href=\"javascript:void(0)\">What does &#8220;empathetic collections&#8221; mean in the world of digital lending?<\/a><p>An empathetic collection approach leverages AI to tailor the frequency, timing, and tonality of recovery communications based on the borrower&#8217;s historical data and current behavioural trends. Rather than issuing threats or high-pressure communication, empathetic collections provide borrowers with polite, compliant reminders of payment due dates, along with self-service payment options that consider their overall financial circumstances.\n<\/p><\/li>\n\n\n\n<li> <a href=\"javascript:void(0)\">What measures are taken by the system to be compliant with banking regulation within India?<\/a><p>The software features an automated rules engine that enforces local fair-practice coding guideline prohibition and limitations of allowable call-window times and call-frequency limits. In addition, the system creates an unalterable, centralised audit trail for each customer interaction, every digital notification, and every result from field visits. As a result, this methodical governance protects the financial service provider against operational errors, agent misconduct, and the potential of being assessed regulatory fines.<\/p><\/li>\n\n\n\n<li> <a href=\"javascript:void(0)\">What benefits does the mobile application provide to field collection agents?<\/a><p>The mobile application provides field collection agents with access to central databases, allowing them to have a complete 360-degree perspective on their customers, determine optimal routing, and utilise electronic receipt generation tools. In addition, while they are out and about, they can document their visit outcomes, upload verification media, and process immediate digital payments via secure payment gateways. <\/p><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Biz2X collections management system helps financial services organisations look at how they recover debt equally as their lending processes become more digitally delivered. Traditionally, collections were undertaken via rigid and often fragmented manual processes, which often destroyed any potential future borrower-lender relationship before it even existed, especially through negative Brand Loyalty. In a highly <a href=\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Biz2X Collections Management System: Scaling Personalization in Mass-Market Lending<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[51],"class_list":["post-1985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collections-management-system","tag-lending-management-system"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biz2X Collections Management System for Mass-Market Lending<\/title>\n<meta name=\"description\" content=\"Discover how Biz2X collections management system enables personalized engagement, improves recovery rates, and scales mass-market lending.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biz2X Collections Management System for Mass-Market Lending\" \/>\n<meta property=\"og:description\" content=\"Discover how Biz2X collections management system enables personalized engagement, improves recovery rates, and scales mass-market lending.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/\" \/>\n<meta property=\"og:site_name\" content=\"Biz2x India\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T05:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T05:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Biz2x Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Biz2x Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/\",\"url\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/\",\"name\":\"Biz2X Collections Management System for Mass-Market Lending\",\"isPartOf\":{\"@id\":\"https:\/\/www.biz2x.com\/india\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg\",\"datePublished\":\"2026-08-06T05:43:13+00:00\",\"dateModified\":\"2026-08-06T05:43:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.biz2x.com\/india\/#\/schema\/person\/0e718278efaab143a16bb92a0af6289e\"},\"description\":\"Discover how Biz2X collections management system enables personalized engagement, improves recovery rates, and scales mass-market lending.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#primaryimage\",\"url\":\"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg\",\"contentUrl\":\"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg\",\"width\":600,\"height\":400,\"caption\":\"lending management system\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biz2x.com\/india\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Biz2X Collections Management System: Scaling Personalization in Mass-Market Lending\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biz2x.com\/india\/#website\",\"url\":\"https:\/\/www.biz2x.com\/india\/\",\"name\":\"Biz2x India\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biz2x.com\/india\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.biz2x.com\/india\/#\/schema\/person\/0e718278efaab143a16bb92a0af6289e\",\"name\":\"Biz2x Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biz2x.com\/india\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b5a6351a2310c2654039c5ce1ada0dd4a811cee77f9aa8801d20762bef7d237c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b5a6351a2310c2654039c5ce1ada0dd4a811cee77f9aa8801d20762bef7d237c?s=96&d=mm&r=g\",\"caption\":\"Biz2x Team\"},\"sameAs\":[\"https:\/\/www.biz2x.com\/\"],\"url\":\"https:\/\/www.biz2x.com\/india\/author\/secb2xindiadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Biz2X Collections Management System for Mass-Market Lending","description":"Discover how Biz2X collections management system enables personalized engagement, improves recovery rates, and scales mass-market lending.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/","og_locale":"en_US","og_type":"article","og_title":"Biz2X Collections Management System for Mass-Market Lending","og_description":"Discover how Biz2X collections management system enables personalized engagement, improves recovery rates, and scales mass-market lending.","og_url":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/","og_site_name":"Biz2x India","article_published_time":"2026-08-06T05:43:13+00:00","article_modified_time":"2026-08-06T05:43:32+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg","type":"image\/jpeg"}],"author":"Biz2x Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Biz2x Team","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/","url":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/","name":"Biz2X Collections Management System for Mass-Market Lending","isPartOf":{"@id":"https:\/\/www.biz2x.com\/india\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#primaryimage"},"image":{"@id":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg","datePublished":"2026-08-06T05:43:13+00:00","dateModified":"2026-08-06T05:43:32+00:00","author":{"@id":"https:\/\/www.biz2x.com\/india\/#\/schema\/person\/0e718278efaab143a16bb92a0af6289e"},"description":"Discover how Biz2X collections management system enables personalized engagement, improves recovery rates, and scales mass-market lending.","breadcrumb":{"@id":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#primaryimage","url":"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg","contentUrl":"https:\/\/www.biz2x.com\/india\/wp-content\/uploads\/2026\/08\/Biz2X-Collections-Management-System-Scaling-Personalization-in-Mass-Market-Lending.jpg","width":600,"height":400,"caption":"lending management system"},{"@type":"BreadcrumbList","@id":"https:\/\/www.biz2x.com\/india\/collections-management-system\/collections-management-system-personalization-lending\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biz2x.com\/india\/"},{"@type":"ListItem","position":2,"name":"Biz2X Collections Management System: Scaling Personalization in Mass-Market Lending"}]},{"@type":"WebSite","@id":"https:\/\/www.biz2x.com\/india\/#website","url":"https:\/\/www.biz2x.com\/india\/","name":"Biz2x India","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biz2x.com\/india\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.biz2x.com\/india\/#\/schema\/person\/0e718278efaab143a16bb92a0af6289e","name":"Biz2x Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biz2x.com\/india\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b5a6351a2310c2654039c5ce1ada0dd4a811cee77f9aa8801d20762bef7d237c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5a6351a2310c2654039c5ce1ada0dd4a811cee77f9aa8801d20762bef7d237c?s=96&d=mm&r=g","caption":"Biz2x Team"},"sameAs":["https:\/\/www.biz2x.com\/"],"url":"https:\/\/www.biz2x.com\/india\/author\/secb2xindiadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/posts\/1985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/comments?post=1985"}],"version-history":[{"count":1,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/posts\/1985\/revisions"}],"predecessor-version":[{"id":1987,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/posts\/1985\/revisions\/1987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/media\/1986"}],"wp:attachment":[{"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/media?parent=1985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/categories?post=1985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biz2x.com\/india\/wp-json\/wp\/v2\/tags?post=1985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}